Who we are
We specialise in offering a full range of professional services in sport from thought leadership and stakeholder management to public affairs.
At the heart of our business is delivering a unique and tailored service and we have a proven track record of helping our clients understand their stakeholders and navigate the complex relationships in their sector. We are collaborative in our approach and work with a range of trusted partners and associates to broaden the range of skills we can offer. This also means that you’re in safe hands as we’ll connect you to the right people at the right time.
Saje Impact was founded by Andy and Sarah Reed in 2010. Andy is a former MP for Loughborough. After serving 13 years in Parliament Andy channeled his knowledge, experience and passion for international development and sport for social good into creating a new business venture which over the years has gone from strength to strength. Andy was awarded an OBE in 2012 for services to sport and community and he continues to serve on numerous sport and charity boards in a voluntary capacity. Raised in Leicestershire, Andy is particularly keen on projects that make a difference to the local area and as Chair of Leicestershire and Rutland’s County Sports Partnership, he aspires to make the county the most active place in England by 2025!
Andy is supported by a growing team of professionals with commercial, recruitment and managerial experience. We’ve also got ex elite sportspeople on board to help bring a high performance focus to our work.
Why Saje Impact?
You may be wondering about the meaning behind Saje Impact. SAJE stands for Sarah, Andy, James and Emily – the four Reeds! Impact is our way of suggesting that is the measure of our success, to make a positive impact on the people and the world around us.
"One of the sayings I keep close to my heart is the Gandhi phrase about 'being the change you want to see in the world'. This seemed an ideal way to combine my lifestyle and the work I wanted to continue after 13 years as the MP for Loughborough. It was important to keep family at the forefront of a new working pattern and to remain an ethical company impacting on the world. Our priorities are to eradicate poverty and improve well being using my passion for sport, faith and political engagement through good governance for transforming lives locally and globally." - Andy Reed OBE
Public Affairs & Stakeholder Management
We’re here to help manage your stakeholder relationships. We’ll work on a bespoke solution to match your needs. With over 40 years of combined government experience our team can offer genuine insight into making your relationships work inside Westminster and Whitehall, and in the wider world.
Commercial & Management Consultancy
With years of senior management experience across a number of sectors we can offer a range of services and specialist support to help organisations improve their performance. We’ll take the time to understand your business and the challenges you are facing and be sure to offer a unique and individually tailored service.
Marketing & Communications Insight
We understand that for any business to grow and succeed it must build strong customer relationships and that’s where an effective integrated marketing plan comes in. With the support of our partners as well as our in-house capacity, we’re well equipped to help any small to medium sized enterprise maximise their impact.