Loughborough University Business School MBA

Our Director Andy Reed was back at Loughborough Univerity Business school this week helping on the Executive MBA programme. 


Andy was teaching on the Personal Development module.  

This year Andy has been developing more tools to help with mentoring and developing self awareness and reflective life planning. Already taking on new clients in senior sports roles Andy said he was keen to develop this side of the business at SajeImpact - helping individuals grow and understanding themselves better.  


CSPN and Sport England Welcome Performance Framework Project

 “Performance management is not designed to prove but to improve”.

With this in mind, Sport England and the CSP Network have worked together to create a new ‘performance management and improvement framework (PMIF)’. The framework is designed to provide an objective, transparent and proportionate reflection of CSP performance and create a learning environment which will support the delivery of the objectives contained in the Towards an Active Nation’ strategy.

At the heart of the framework is a new Sport England - CSP relationship which emphasises collaboration, open dialogue and learning and improvement.

The framework is based on industry research, and includes 4 key stages:

  • Self-assessment – promoting self-awareness and ownership of improvement activity across the whole team and board.
  • Quest 2-day external assessment – led by trained independent assessors acting as critical friends, the external assessment will check and challenge the CSP against 5 modules specifically designed for CSPs focusing on organisational effectiveness and impact, and will lead to a bespoke improvement plan.
  • A round table meeting will then follow chaired by Sport England and involving key CSP staff, board members and stakeholders to discuss CSP improvement and forward planning aligned to the CSP context, performance and priorities. A bespoke support package will be put in place based on the outcome of the round table meeting and the CSPN national team will play a key role in supporting CSPs with improvement activity.
  • Contact between Sport England and the CSP will vary according to the needs of the CSP, however, an official Quest Directional Review will take place 12 months after the 2-day external assessment designed to check progress. The framework is then repeated on an annual cycle.

Other key features include:

  • Opportunities for peer support throughout the process.
  • 5 modules specifically designed for CSPs linked to their Sport England Primary Role - collaborative leadership, understanding place and people, partnerships and brokering, people and team development and continuous improvement.
  • Performance metrics and narrative will be shared on an online platform for learning and benchmarking purposes.
  • Involvement and input from key partners throughout the process.
  • An integrated approach combining all Sport England investments into CSPs

“The new PMIF marks a watershed in the way that CSPs are performance managed, providing a progressive approach with continuous improvement at its core, and underpinned by a more collaborative relationship with Sport England. The Framework will provide an objective reflection of CSP performance linked to local context and priorities and will drive a bespoke support package based on the needs of each CSP. The framework forms an important element of our ‘Raising the Bar’ improvement work, and will help us stretch, continually raise standards and maximise the impact we have in our communities”.

Doug Patterson, Chair, County Sports Partnership Network

“I am delighted to endorse this new, single performance management and improvement framework for CSPs which has a clear line of sight to the recommendations of the Independent Appraisal of CSPs carried out in 2016 by Andy Reed. It is the result of a comprehensive process undertaken jointly by Sport England and CSPN with the support of valued colleagues at Right Directions. It has been very much shaped by CSPs and their partners particularly local authorities. This new framework underpins Sport England’s new relationship with CSPs and I hope it will help facilitate a much better understanding of the collective challenges and opportunities we face to achieve a more active nation. The PMIF also compliments many of the key themes in our new ‘Professional Workforce Strategy’ especially around insight-led, continuous improvement, collaborative leadership and customer focus.”

Mike Diaper, Executive Director, Sport England



Board Term @ Sport & Recreation Alliance comes to end

Our Director Andy Reed is attended his final Board meeting with the Sport and Recreation Alliance today. After 8 years on the Board and six as Chair Andy said it wasn’t the end of a long association with the body having been made a Life Member in 2008 for services to sport and now having been appointed as a Vice President.

Andy said “I first came across the CCPR whilst in Parliament and they helped me introduce the 10 Minute Rule Bill on CASC scheme which still brings benefits to community clubs. I have helped ever since In various roles. 

“I will miss being involved so regularly but I will still be helping the sector through the Sports Think Tank in partnership with the SRA and others.  


#SELeaderBoard Launched

Sporting Equals are pleased to announce the @SportingEquals LeaderBoard Academy recruitment round has opened till October 15th.

The hashtag#SELeaderBoard programme was not created just to increase BAME on sports boards but to increase empathy to hashtag#RaceEquality on boards. If you understand the difference apply to join hashtag#SELeaderBoard Academy developed in partnership with the University of Leicester .

SajeImpact has been involved in developing the initiative to tackle the underrepresentation of the BAME community at Board and leadership levels in sport.


Sponsors Day for Birstall RFC

SajeImpact joined Birstall RFC this weekend for their Sponsors Day. 

Saje Impact works right across the sport sector from the top brands like NIke and NGBs like the FA and RFU but at its heart lies community sport. Community rugby clubs like Birstall RFC are at the heart of our sports system providing opportunities for millions of participants.   

Andy said "We have been proud supporters of Birstall over the years. The club has gone from strength to strength in the last few years gaining promotion. The move to a new facility will help deliver more opportunities in the area for a wider range of people in rugby. 


New Season for Andy

New Season for Andy

There are seasons to life I believe. Well it certainly feels like that as I start September 2018.

A  number of Sport Board positions come to their natural end after several years of voluntary service - The Sport & Recreation Alliance , Special Olympic and CIMSPA . I want to thank everybody who has helped and supported me during the last 8 years since leaving Parliament (losing the election!) and welcoming me into the world of sport.

It has been another fascinating learning curve working with a sector I have  passion for and trying to bring a fresh perspective and influence practise and policy. I will continue to do this but in different ways over the next 'season', mainly through The Sports Think Tank  and through SAJEIMPACT LTD where I have generated a series of partnerships to bring the best people I have worked with to the sector - like  David Slemen Sport:80 Services Limited . As always Loughborough University Loughborough University London will play a large part of what I do.

I will announce a few new NED positions too over the coming weeks.

I have always had a passion for my home county so I will be doing more economic growth work in Leicestershire through the LLEP too

Here is to the new season. Even if that includes retiring formally from Birstall RFC!

Andy said

“Saje Impact continues to go from strength to strength as we find new clients and partners coming to us for help. We will always remain small and bespoke but we still remain open to speaking to anybody who we think enhances life and makes a positive impact on society about how we might work together” 




Partnership with Sport:80

This week we are delighted to announce our growing partnership with our friends at Sport:80 as Saje Impact creates a suite of tools to help sports organisations flourish. Sport:80 are the latest company to join our growing list of official partners in key strategic areas for sports organisations. This allows Saje Impact and the Sports Think Tank to provide a series of bespoke solutions to most sports and charity bodies - from Leadership and Culture to specific tech and digital platform solutions. We choose companies we know and trust to work with the sector. 

Andy Said

"The Sport:80 platform enables sport organisations to unlock the power and value of their members  and comminity through innovative technology. Just as importantly Sport:80 have the same drive and determination as Saje Impact to make a stronger and more effective sport sector as its key objective"

Deatails of Sport:80 www.sport80.com



Andy Reed and Sport:80 Gary Hargreaves in Sheffield