Director Andy Reed was at Canary Wharf this week to join hundreds of delegates at the Sports Analytics Conference.
Andy Reed said “The business of sport has a lot to teach those of us trying to drive up participation. The technology on show and the level of effort put into fan engagement demonstrates what is possible. But we are miles behind the best practise. Clearly we don’t have the budgets of premier league football but we must learn to emulate the best”
