A new physical activity agenda

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Saje Impact was commissioned by Nike to bring their Designed to Move campaign to life with global communications firm FleishmanHillard.

We were responsible for building advocacy among members of Parliament and the wider policy community related to sports, fitness and children’s health.

Targeting key stakeholders including the DCMS, DfT and the Cabinet Office, our goal was to ensure that government policy encourages children to be active from a young age. We established the Physical Activity Commission in 2014 and remain committed to creating a nation where physical activity, play and sports are highly valued and an expected, enjoyable part of life.