In June 2010 SajeImpact started on its first tentative steps as founders Andy and Sarah Reed cast a vision for the next season in their lives. After 20 years of front line politics the loss of the Loughborough seat meant Andy & Sarah had the rest of their lives to fill. Wanting to maintain their enthusiasm for creating positive impact on society around them the concept of the lifestyle agency approach was born and the name emerged. Saje Impact

We know the name has caused everybody difficulties in pronunciation! It is in fact pronounced ‘Sage” and Impact simultaneously. The meaning was more significant to me at the time than any potential marketing problems admits Andy.