Who we are

We’re a team of specialists with sporting, commercial, marketing, charitable and political track records. We all share an unrelenting passion for sport and our unique access to many award winning partners means we can tackle a wide range of projects.

 
Andy Reed OBE - Founder and Director A former MP for Loughborough, Andy has a wealth of experience in government relations and sports policy. Andy is also the founder of the independent Sports Think Tank and he sits on numerous sport, faith and charity boards in a voluntary capacity. Andy describes himself as a ‘social entrepreneur’ and it is his desire for aspiring to transform organisations and individuals that led him to establish Saje Impact. Sporting Biography  // Christian Biography  

Andy Reed OBE - Founder and Director

A former MP for Loughborough, Andy has a wealth of experience in government relations and sports policy. Andy is also the founder of the independent Sports Think Tank and he sits on numerous sport, faith and charity boards in a voluntary capacity. Andy describes himself as a ‘social entrepreneur’ and it is his desire for aspiring to transform organisations and individuals that led him to establish Saje Impact.

Sporting Biography  // Christian Biography

 

Adam Paker - Commercial Director Adam is a respected leader who has previously served as CEO of the Amateur Swimming Association and Commonwealth Games England. He is passionate about harnessing the power of sport to create a better society and has a track record of rebuilding, restructuring, motivating and raising the bar on major sporting enterprises.

Adam Paker - Commercial Director

Adam is a respected leader who has previously served as CEO of the Amateur Swimming Association and Commonwealth Games England. He is passionate about harnessing the power of sport to create a better society and has a track record of rebuilding, restructuring, motivating and raising the bar on major sporting enterprises.

Lucy James - Account Manager Lucy is a Loughborough University Sport Management graduate with several years of experience in research and communications. She has achieved International Honours in athletics and continues to train and compete at an elite level. Lucy leads the marketing and organisational side of the operations and is always keen to take on any new challenge that is presented to her.

Lucy James - Account Manager

Lucy is a Loughborough University Sport Management graduate with several years of experience in research and communications. She has achieved International Honours in athletics and continues to train and compete at an elite level. Lucy leads the marketing and organisational side of the operations and is always keen to take on any new challenge that is presented to her.

Sarah Reed - Senior Director Sarah is a Senior Director and Partner who leads on Saje Impact campaigns and faith sector social impact projects. A wife and mother of two, Sarah enjoys family life and has an active interest in activities that transform our communities for the better.

Sarah Reed - Senior Director

Sarah is a Senior Director and Partner who leads on Saje Impact campaigns and faith sector social impact projects. A wife and mother of two, Sarah enjoys family life and has an active interest in activities that transform our communities for the better.

Brian Wakley - Consultant Brian is an experienced leader who has worked for 20 years in International Development and Peacebuilding. He has lived and worked in developing countries helping communities recover after violent conflicts. He is entrepreneurial and enjoys bringing people and organisations together to work in effective partnerships to scale impacts. He is a skilled facilitator and strong strategic thinker with a track record of launching and growing businesses and charities.

Brian Wakley - Consultant

Brian is an experienced leader who has worked for 20 years in International Development and Peacebuilding. He has lived and worked in developing countries helping communities recover after violent conflicts. He is entrepreneurial and enjoys bringing people and organisations together to work in effective partnerships to scale impacts. He is a skilled facilitator and strong strategic thinker with a track record of launching and growing businesses and charities.

Sally Pettipher - Consultant Sally is a sports engagement specialist with 25 years of industry experience. Formerly Director of the RFU she is now heads up Green and Gold Ltd where she is focused on delivering creative services for clients.                                                                                 

Sally Pettipher - Consultant

Sally is a sports engagement specialist with 25 years of industry experience. Formerly Director of the RFU she is now heads up Green and Gold Ltd where she is focused on delivering creative services for clients.                                                                                 

Russell Findlay - Consultant Russell is an experienced leader who has worked for 20 years developing and implementing strategies in the sport, tech and charity sectors, most recently as CEO of sporting charities increasing participation in sport and its social impact.   He is a strategic and creative thinker with a track record of innovation through developing partnerships with commercial, charitable and public sector organisations. Russell brings strong research and analysis skills and an understanding of how to develop, measure and communicate social impact. 

Russell Findlay - Consultant

Russell is an experienced leader who has worked for 20 years developing and implementing strategies in the sport, tech and charity sectors, most recently as CEO of sporting charities increasing participation in sport and its social impact.  

He is a strategic and creative thinker with a track record of innovation through developing partnerships with commercial, charitable and public sector organisations. Russell brings strong research and analysis skills and an understanding of how to develop, measure and communicate social impact. 

Mark Balcar - Consultant Mark is an experienced government relations and public affairs consultant. He advises organisations about their relationship with government including key policy shifts and effectively creating a two-way dialogue with policy-makers. Having worked closely with CEOs, politicians and boards throughout his career, he is experienced at setting vision and ensuring good governance and accountability. He also leads a sport, physical activity, health and wellbeing strategy for the Diocese of London and is a Director of the Sports Think Tank.

Mark Balcar - Consultant

Mark is an experienced government relations and public affairs consultant. He advises organisations about their relationship with government including key policy shifts and effectively creating a two-way dialogue with policy-makers. Having worked closely with CEOs, politicians and boards throughout his career, he is experienced at setting vision and ensuring good governance and accountability. He also leads a sport, physical activity, health and wellbeing strategy for the Diocese of London and is a Director of the Sports Think Tank.