We are delighted to announce that we are teaming up with GENSport in our latest partnership - adding Legal and commercial services to our offer. Sajeimpact works with a selected group of partners to create teams of experts for our clients based on their needs. This allows us to be really agile and deliver just what the client needs. We choose our partners carefully so it’s great to be able to add Rowena and GENSport to our services.

Andy Reed Director of SajeImpact said “I first met Rowena Samarasinhe on the International Sports Management MBA at Loughborough University and was impressed by her work and skills. Working with Rowena was an obvious fit for us when she decided to set up GENSport and help offer our clients the additional expertise she brings around a number of commercial and legal disciplines which we feel sport needs in an increasingly difficult environment.

Rowena is a commercial lawyer with over 12 years of dedicated experience in the sports industry, initially in football with the majority in athletics and other Olympic sports.  Her experience ranges from working on some of the largest global sports properties, including having negotiated ground-breaking deals in sports such as athletics, to negotiating major endorsement deals with some of the most prolific athletes in the world, yet her passion lies in the work she has been involved in concerning the evolution of the sports themselves. Having gained significant experience in event operations, rights acquisitions and sales, tender processes and bid evaluation, Rowena completed an MBA in International Sports Management with a view to developing a business side to her practice.

As an ex-athlete herself, Rowena is passionate about changing perceptions within the industry and her experience both personally and professionally has given her a unique perspective of sport, from grass roots to high performance level with the consideration of players and athletes themselves remaining at the heart of what she does.

Rowena is also a Partner at niche sports, entertainment and media law firm Level.

Rowena Samarasinhe - GENsport partnering with SajeImpact

Rowena Samarasinhe - GENsport partnering with SajeImpact