SajeImpact and the Sports Think Tank were at Elevate 2019 this week looking for the latest thinking and innovation across the Sport and Physical Activity Sector.

In his latest Opinion for the Sports Think Tank Director Andy Reed said that the innovations in tech were not being met by the same speed of change in policy and delivery.

“I just fear we are not being bold enough and much of the discussion is really not moving us on very far. I don't know if I have been around too long but the same old issues seem to dominate the debate - making our case better, convincing Treasury, getting the evidence together etc. Perhaps we need to refresh our thinking and messaging before making another concerted effort ahead of the next CSR about what is it we are asking for.!